July 14, 2007

'Potter' Going Boffo at Box Office!

Warner Bros. Pictures' "Harry Potter and the Order of the Phoenix" worked its magic at the boxoffice Wednesday.

The fifth feature in the franchise, which bowed in 4,181 theaters, took in an estimated $44.23 million at the North American boxoffice for the day, including $12 million from midnight screenings. That earned the movie the title of biggest Wednesday opening ever, trumping the previous record-holder, Sony Pictures' "Spider-Man 2," which bowed to a single-day gross of $40.4 million in 2004.

The "Phoenix" opening also bested the $40.1 million first-day gross of 2005's "Harry Potter and the Goblet of Fire," the previous best first-day gross for any of the Potter movies, though in that case opening day was a Friday. "Phoenix" also notched the biggest IMAX opening ever, pulling in $1.9 million on 90 screens in North America.

    'Phoenix' Casts Boxoffice Spell Over Weekend - The Hollywood Reporter


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